Resume

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With over 10 years of experience, my creative background includes a wide range of digital marketing initiatives for brands of all sizes. From global brands to small businesses. Specializing in digital advertising & marketing – I’m passionate about the web, and I love to create stunning digital experiences.

Creative Skills

Art Direction:

Creative strategy development of digital marketing initiatives for national brands, online advertising & promotions, celebrity photo/video shoot direction, managing junior staff & freelance talent, client presentations & overseeing jobs from conception to completion.

Web:

Web design & font-end development, e-mail, WordPress theme design, e-commerce site design, Flash banner design, expert knowledge of HTML & CSS. Experienced with the latest web technologies like HTML5, CSS3, jQuery & more.

Print:

Visual design, catalog, collateral, package design, branding & identity, art direction & product photography.

Computer Skills

Expert knowledge of Adobe Creative Suite 5: Photoshop, Illustrator, InDesign, Dreamweaver. Coda, QuarkXPress, iWork and Microsoft Office. Working knowledge of Flash.

Employment Experience

Interactive Art Director – Ryan Partnership

March 2011-Present

Creating innovative digital marketing initiatives, from conception thru execution, for leading CPG brands.
Supervise junior & freelance designers on media, micro sites, websites, online promotions & sweepstakes, social media campaigns and more.
Directed celebrity video & photo shoots for key client communications. Responsibilities included: running shoots, set design, working with prop stylists, makeup & wardrobe, producers, directors & crew.
Client roster includes: Dole Salads, Unilever & Dove.

Interactive Art Director – eWayDirect

May 2010-March 2011

Art direction, concept and execution of client digital creative needs. Client roster included: Swatch, Gerber, Pfaltzgraff, Purina Care, Universal American & more.

Developed a creative workflow process and supporting documentation to ensure QA & best practices are followed on production design team.

Web / Graphic Designer – Michel Design Works

2007–2010

Designed, developed & maintain a custom Magento implementation to run the company’s wholesale e-commerce efforts.
Art direction, production and product photography for company’s wholesale catalog.
Package design and production of mechanicals, overseeing print production process.
Aid on new product development by designing diagrams for new packaging concepts and working with manufacturers oversees to bring ideas from concept to finished products.

Art Director – Petals Decorative Accents

2005–2007

Conceptualizing to executing all creative collateral.
Front-end web design and HTML email campaign design.
Package design and production of mechanicals, overseeing print production process.
Art direction, catalog layout and production for retail catalog.

Freelance Designer – Justin Lancaster Graphic Design

2001–Present

Freelance print and web graphic design for a number of clients including:

iLevel Sign Company, SBE Co inc. Builders & Construction Managers, Debra Somerville Photography, Katie Settel Photography, Lancaster Associates Architects, Brunstetter Appraisal, Inc, and more.

Co-owner – Unleashed Pet Shop

2007–Present

Specialty natural pet food, treats and accessories retail store in Fairfield, CT, owned by my wife and I. My responsibilities there include:

Design all of our creative & marketing efforts.
Website design and development.
Email marketing campaign design and development
Company branding, graphic design for marketing and advertising campaign.
Social media marketing efforts including: regular blogging, twitter and facebook fan page updates.